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Real wood floor productivity will drop bamboo floors overseas popular
Add Time:2017.10.13    Hits:2044
Wood industry is facing many problems, now rising raw material costs, fierce price war, stricter environmental regulation, product technology content is low, frequent phenomenon such as serious product homogeneity, but even so wood industry development space is very big still, in the face of such problem, the development of wood enterprise and how to do? What does the industry look like? I'll give you the parsing.
First, aggrandizement wood floor has the advantage of price and cost
Impregnated paper laminated wood flooring, national standard GB/t18102-2000. The national standard calls the impregnated paper laminated wood floor, and the product is called strengthening the floor, which is a high density fiberboard as raw material, and is a green environmental protection product which conforms to the national sustainable development strategy. The main raw materials of high density fiberboard are the wood and branches of the fast-growing trail, and the products are processed with high technology and equipment. Aggrandizement wood floor to enter our country since 1994, ten years of rapid development, make its far ahead of the other category floor and monopolistic industry, made a number of equal national companies with foreign famous enterprises, creating a market at home and abroad well-known famous brand, establish and perfect a set of standard of product quality, with Chinese characteristics created a huge potential consumer market, forming a batch of production base to the attention of the world. Mainstream companies through the capital market to stretch on both ends of the industrial chain, the raw material base, the scale of production, technology and equipment, product quality and after-sales service, marketing idea and so on each link all in line with international standards, the enterprise management has reached the international advanced level. Compared with other category wooden floor, aggrandizement wood floor has the advantage of price and cost, meet the customers different levels of demand, its with wear-resisting, beautiful, environmental protection, moistureproof, flame retardant, moth-proofing, care of the installation is convenient, easy to clean, economical and practical, and many other advantages for customers in different levels, with further expanding consumer market of aggrandizement wood floor, by the large and medium sized cities gradually entered the small town, until the villages and towns.
At present, our country strengthens the floor production enterprise over 1000, the only changzhou production capacity exceeds 200 million square meters, the export brand more than 4000. By Chinese forest product industrial association awarded the title of "China of aggrandizement wood floor" of jiangsu changzhou transverse Lin town, is the largest domestic laminate flooring industry production base (export), has more than one hundred brands and several hundreds of manufacturing enterprises, production and exports of the nation, but two years ago because of aggrandizement wood floor of individual enterprises to export to the United States is to detect the formaldehyde release a quantity to exceed bid, and was identified as "toxic" floor, not only in changzhou, jiangsu, and cause great influence to the national export aggrandizement wood floor. Aggrandizement floor due to base material with high density fiberboard as raw material, is a kind of meet the national sustainable development strategy of green environmental protection product, plus itself wear-resisting, beautiful, environmental protection, moistureproof, flame retardant, moth-proofing, care of the installation is convenient, easy to clean, economical and practical, and many other advantages for customers in different levels, although the development potential is bigger, but it is still the low-end products, how to strengthen the floor in the development of varieties of upgrade, especially in terms of aesthetics, environmental protection, real wood a breakthrough, and strive for more market share. In 2016, production capacity of 316 million square meters, accounting for the proportion of the total wood floor in China will be 37.74%, and the proportion of the total wood floor in China will be now 37.74 percent, up to about 40 percent.
Second, real wood floor is affected by raw material, future productivity will decrease
Real wood floor in China belongs to the high end consumer durables, as consumer demands for quality of life, consumption idea, consumption consciousness and the actual consumption ability unceasing enhancement, the "original" characteristics of real wood floor got high income consumers, has become an important option for the people on the ground decoration. At present, there are more than 1000 production enterprises in real wood floor in China, and the annual production capacity can reach 148 million square meters, mainly in the Yangtze river delta, the pearl river delta, the bohai sea and the northeast region. Zhejiang nanxun is the biggest production of real wood floor enterprise cluster is located, has dozens of brands and more than hundreds of production enterprises, the national annual sales listed in the first place, by Chinese forest product industrial association awarded the title of "China of real wood floor". Real wood floor is affected by the high quality wood resource constraints biggest varieties of wood floor, because people are now mostly to the requirement of real wood floor has not previously to ordinary pine miscellaneous wood as the floor materials, but the high-grade imported wood as raw materials, such as teak, maple, balsam dal, northeast China ash, oak, such as rare wood, the wood's rate of growth for decades or even hundreds of years of more large diameter grade hardwood. Due to the shortage of timber resources, many countries have restricted the export, and our real wood floor products are affected by the raw materials, the future production quantity will be reduced, the annual output is about 100 million square meters. Incomplete statistics in 2016 reached 148.23 million square meters, accounting for 17.67 percent of the production of wood floors.
Three, solid wood compound floor gradually becomes floor consumption mainstream product
Solid wood composite floor is floor board with plywood, divided into three layers solid wood composite floor and multi-layer solid wood compound floor two kinds. Solid mu fu joins a floor board of precious broadleaf timber consumption is far lower than the real wood floor, its scientific and reasonable structure design, take full advantage of the fast-growing wood, on the basis of the plywood base material, the surface with rare wood sheet, make solid mu fu joins a floor board after outfit effect as the real wood floor board that rare wood. Product beautiful, elegant, warm, comfortable to use, and product performance is stable, not easy to deformation, suitable for geothermal heating, can realize large-scale mechanization production, can meet different levels of consumer demand, and get the approbation of the domestic and foreign customers, products exported to the United States, Japan, South Korea and southeast Asian countries, and many developed countries, and gradually become the mainstream of floor of consumer products. The production of solid wood composite floor in China has nearly a thousand enterprises. In 2016, the output reached 249,68.97 million square meters, accounting for 29.8% of the wooden floor.
The bamboo floor is popular with overseas consumers
Because our country is the world's bamboo resources is relatively rich countries, bamboo and belongs to the mimosa, more to the development and utilization of bamboo products, accord with environmental protection trend in today's world, so the bamboo floor production in our country are expanding trend year by year, exports increased year by year, also in Europe and the United States and some southeast Asian countries has been widely welcomed. Bamboo material floor can be divided into whole bamboo floor and bamboo material compound floor two kinds. At present, there are more than 200 bamboo flooring manufacturers in China, with a total output of 1158.595 million square meters in 2016, accounting for 13.88% of the total wood flooring in China. Mainly distributed in jiangxi, jiangsu, fujian, anhui, hunan, zhejiang, etc., most of the equipment is imported from Japan, Italy and other countries, and other supporting equipment is made by domestic. Bamboo flooring enterprises are mostly small enterprises, larger enterprises have more than 50,000 square meters of annual production, and bamboo composite floor is in its infancy in China. The product is divided into the flat pressure bamboo flooring and the side pressure bamboo flooring. Bamboo regeneration ability, growth speed is faster than wood, processed into unique natural beauty, the floor has a fine texture, smooth level off, clear texture, colour and lustre Canon, qingxiang pleasant characteristics, physical and mechanical properties of bamboo, such as static music intensity, such as elastic modulus is higher than the wood floor. As a type of floor with Chinese characteristics, the bamboo flooring is popular with overseas consumers. Due to high export price, the bamboo flooring in China is about 60-70% of the output.
5. Facing the development trend of wooden floor industry, what should the enterprise do
China now has a certain scale of wood floor production entrepreneurs of some 3,000, output value over 100 billion yuan. In the development of China's wooden floor, many excellent enterprises have emerged, whose products are not only in China but also have a high reputation in the world.
The development of Chinese wood floor is affected by the real estate, international situation and precious timber resources, which has great influence on the development of wood floor industry and brings new opportunities. Are gaining international premium brand wood floor into the market in our country, enterprise, floor of wood of the our country, therefore, should be about market supply side structure reform to innovation and national innovation drive policy, improve product quality and environmental protection consciousness, increased investment in technological upgrading, equipment upgrading, use robots replace part of workers' labor intensity, improve labor productivity, to reduce the production cost, and constantly improve product quality, to accelerate the development of new products, and constantly in the market of new products sell like hot cakes. In the current shortage of high quality wood and the United States to export set economic barriers, floor of wood of the our country exports to the us quite a difficult situation, should make full use of the area on the implementation of strategy, all the way for these countries to solve high quality wood imported and exported products. Wooden floor industry in our country in the future development trend, it is strong, good quality and good after-sales service of large enterprises and famous brand enterprises will become the market leader, small wood floor instead of economic strength and brand company will face close, stop, turn, and the cruelty of the situation.
Postscript:
No matter which industry product quality and service good enterprise can become the leader of the industry, because the world is not looking at other things, customers are unhappy. If the quality of the product is not good enough and the service is not good enough, it will inevitably lead to customer dissatisfaction. Then the enterprise or the industry will not support the development. Customers are days, this sentence is not wrong, in the wood industry, only by constantly innovation reform itself to meet the requirements of customer continuously improve, to adapt to the market, to develop.
(source: Internet)
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