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| The sales amount of double 11 jd furniture building materials increased by 415% year-on-year Add Time:2017.11.14 Hits:2111 |
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Building materials, furniture is the most popular, decorate service, the home install main material grows fastest. Double 11 to 1 day, jingdong furniture building materials sales for the overall year-on-year growth of 415% last year, among them, building materials, furniture rose 518% and 379% respectively, decoration services, domestic outfit advocate material year-on-year growth of more than 10 times in the day. Beijing university, according to domestic outfit consumer groups tend to be younger, feminine, 80, 90, after becoming the main domestic outfit consumer crowd, in decorating a service order people, women accounted for nearly 50%, women in domestic outfit consumer interest degree improved significantly, from a regional perspective, three or four line city has gradually become a main domestic outfit consumer area. Sales of decoration services increased by more than 344% year on year on November 1-11, and nearly 15 times in double 11. The most popular decoration service brand TOP5 is: wolfen, senna spring, living, mud commune, apple decoration. At the same time, as the decoration of the decoration of the main items in the double 11, the year-on-year growth of more than 326 percent, the ceramic tile, floor category outstanding performance outstanding, year-on-year growth more than 12 times. In accordance with the fastest in the wall ground material, ceramic tile broken thousands of brands, bell floor is the floor, the fastest-growing brand category sales rose more than 700% throughout the day. The goods to the meteoric rise of household sales year-on-year growth of more than 500% last year, as the floor, door category champions. Building materials product has big bright eyes, nine animal husbandry, wrigley, panasonic, op, leishi which TOP5. Especially in the choice of sanitary ware products, consumers more international brands, double 11 during the whole wei yu international brand sales rose more than 400%, year-on-year growth was more than 8 times 11.11 day. Panasonic smart toilet seat, aupu integrated wind warm bath, nine animal flower sprinkling suits, baker bath garbage processor, leishi light bulb set to become a popular item in the building materials category. The younger generation of users led to the rapid growth of emerging categories in the category, and the growth trend of smart door locks and garbage disposal was obvious. Sales of smart lock products were eight times that of last year's double 11, and the garbage processor's sales on November 1, solstice, were up more than 20 times from a year ago. In addition, heating products very popular during the double this year 11, 11.11 bath bully products and sales of more than 30 minutes before the last day, on the day of heating products sales is 3.5 times that of last year, famous brand st. Lawrence the day's sales growth more than 40 times. Style and quality are two of the prerequisites for consumers to buy and buy furniture, and Beijing dongda data show that in this year's double 11, post-90s users prefer Nordic style furniture. At the same time, high-end rosewood furniture continues to grow at a high rate, with sales rising more than 200 percent on the day of 11.11. In style and quality, after service as the key factors of consumers pay for furniture, double 11 during this year, jingdong continually push the big warehousing, free of charge loading, 211 aging and jingdong help install booking and other one-stop services continue to be consumers praise, proprietary mattress sleep 90 days free trial service is to let consumers buy buy buy rest assured joy. |
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